CCNWT Strategic Plan 2016-2020
CCNWT Strategic Plan 2016-2020
March 17, 2017
New Name: Cross Country Northwest Territories
We are pleased to share the new face of cross-country skiing in the NWT with the release of Cross Country NWT’s Strategic Plan for 2016-2020.
As sport in the NWT moves into a new chapter, so too does the formerly named NWT Ski Division. Over the past year, our organization and a core group of skiing enthusiasts from across the Territory have worked to complete an exciting new Strategic Plan for the next four years. The Plan provides a path forward for cross country skiing in the NWT through which we will expand our capacity to nurture the participation of both recreational and competitive skiers. This Plan will improve the visibility of cross country skiing and of our organization throughout the Territory. We are proud to share the Plan with you now, as well as our Vision of One strong, inclusive and united Northern ski community.
One of the first steps we have taken in operationalizing the Plan is to begin the process of changing our name from NWT Ski Division to Cross Country NWT. This renaming will help us to maintain one brand, to more effectively communicate who we are, and to align our name with Cross Country Canada, the sport’s national governing body. We believe our new name will help support our strongly held value of “Pride of Belonging”, as all skiers across the NWT will better identify with the organization territorially, as well as nationally.
Our organization supports the efforts of our existing clubs to become leaders in each community in the promotion of active living, inclusion, and access.
In order to achieve the goals in our 2016-2020 Strategic Plan, we will need to develop and implement a fundraising and sponsorship strategy. This may include collaboration and partnerships with schools, Municipal and Aboriginal governments, and other sporting organizations. These organizations will share our goals of fostering a life-long love of the sport and encouraging participation of people of all ages and abilities.
We are very excited to be launching this revitalized vision for Cross Country NWT. This winter has showcased the efforts of NWT clubs and their respective athletes, with events such as the annual Thebacha Loppet, the Yellowknife Ski Races, and numerous clinics and Jackrabbits sessions. Almost one year from now, Fort Smith will host the cross-country events at the 2018 Arctic Winter Games. In April of 2018, the 50th anniversary of the Top of the World Loppet, an event which marked Canada’s arrival on the international Nordic scene, will be held in Inuvik. Cross Country NWT works to support these upcoming events as opportunities to realize the values of the 2016-2020 Strategic Plan. Over the next year, Cross Country NWT will CELEBRATE champions – past, present and future – with Canada’s national ski community in the year that coincides with the nation-wide commemoration of Canada’s 150th!
Angela Littlefair, President
Cross Country NWT